Google My Business descriptions are one of the first places users look for more information about a business, and one of the most long-debated Local SEO ranking factors. Debates over the 750 characters aside, I’ve always ranked without using exact match keywords, and have always taken a more objective (and human) approach.
Follow these steps write an optimized and engaging Google My Business description:
- Mention the primary business category
- Add mentions of high value products / services
- Specify a target location or service area
- Include one or multiple unique selling propositions (USPs)
- Add social proofing (founding date or highlight an achievement)
- Ensure your business description is 750 characters or less